Most event organisers spend millions on infrastructure and other technical aspects for an event, but the biggest mistake most of them do is to not set aside sufficient budget for publicity. In very common to read about how the Media complains that there is a lack of awareness among the public due to poor publicity.
But this can be easily overcome with an effective publicity campaign, such as the ones we implemented for the Le Tour de Langkawi and the recent Champions Youth Cup. The campaigns for these two events began some two months prior to the event and both events obtained extensive exposure in the Media.
The Le Tour de Langkawi, for example, obtained over RM 6 million worth of publicity in the local media alone. Thanks to a good publicity campaign, an event like the National Women’s Games obtained over RM 2 million worth of publicity in the local media
